The LPGA’s TV deal is getting better. The new commissioner explains why, the Golf Saudi deal, more
Craig Kessler, the LPGA’s newest CEO, inherited a tour in flux. The LPGA — which celebrated its 75th anniversary in 2025 — faces a lack of transcendent stars, a suboptimal TV contract, and a turbulent relationship with sponsors. And the tour is confronting those hurdles at a time when women’s sports, namely the WNBA and…